Short answer
State the value clearly and concisely in the title, use the copy to add new information such as a benefit or use case, write in plain language, and create several distinct variations with different angles. Keep everything accurate: misleading ads are rejected.
OpenAI's rules
- Titles: clear value, concise, useful detail over broad marketing language
- Copy: adds information beyond the title, plain language
- Variations: each takes a different angle
- Overall: useful and accurate
Examples
| Weak | Better |
|---|---|
| The leading finance platform | Close the books in 5 days |
| Best software ever | NetSuite close, automated |
| Click here to learn more | See pricing for 50–500 staff |
B2B angles to test
- Outcome (time saved, cost)
- Fit (company size, stack)
- Proof you can show (customer count, certification)
- Next step (pricing, comparison, demo)
Questions
Can we compare ourselves with a competitor?
Only with claims you can support. OpenAI prohibits unfounded comparisons with other products or companies.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
