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Free tool · AI B2B ads
Conversational Query Generator
Buyers don't type 'vendor risk software' into an AI assistant. They ask which tool suits a 200-person SaaS company on AWS with an audit next quarter. Turn your keyword list into those questions, tagged by buying stage.
- Free, no sign-up
- Runs in your browser
- Checked 19 October 2026
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How it works
How to use the Conversational Query Generator
- Paste the keywords you already bid on or rank for.
- Describe the buyer: role, company size, industry, tools and a constraint.
- Copy the questions or download the CSV with a buying stage for each.
| What | How it's worked out |
|---|---|
| Questions per keyword | 6 base questions + 1 per tool (up to 3) + 1 if a constraint is set + 1 if a role is set |
| Stages | Discovery, shortlist and decision, tagged in the CSV |
| Grammar | Articles adjust to the words you enter (a 200-person, an 80-person) |
From our media team
How to use the result
- Advertise on decision-stage questions first. Cost and comparison questions carry vendor intent; discovery questions build reach.
- Validate with real language. Keep the questions that match your search term reports, sales call notes and support tickets.
- Use one list three ways: ad groups and context hints for ChatGPT ads, themes for AI Max and broad match in Google, and a prompt set to track whether AI names you.
Read next
- From keywords to conversational queries: planning for ChatGPT, Gemini and AI ModeHow to turn a B2B keyword list into the questions buyers ask AI assistants: the five context slots, stage tagging, where each question is used (ChatGPT ads, AI Max,…
- Ads in Google AI Mode and AI OverviewsHow ads appear in Google AI Overviews and AI Mode, which campaigns qualify, which markets have them and what advertisers can't control.
- How to write context hints for B2B ChatGPT adsContext hints decide which conversations your ChatGPT ad appears in. How B2B advertisers write them, with examples by buying stage and mistakes to avoid.
- Which buyer questions should you track in AI?How to choose the 20–50 buyer questions to track in ChatGPT and other AI assistants, with a template, examples by stage and how to split them by country.
Questions
Straight answers.
Can I buy ads in Google AI Mode?
Not as a separate campaign type. Ads in AI Overviews come from existing Search, Shopping and Performance Max campaigns with broad match or keywordless targeting, and AI Mode ads have been in testing in the US.
How do these questions help ChatGPT ads?
ChatGPT ads match on the conversation, not on keywords. Questions written the way buyers ask make better context hints and ad group themes.
Are the questions sent to an AI model?
No. They are built from templates in your browser, so you can run it on confidential product lines.
How many questions should I track?
Start with 20–40 decision and shortlist questions for your main category, then add more once you see which ones AI answers and ads respond to.
More free tools
Related tools
Sources: Google Ads Help: About ads and AI Overviews; OpenAI Help Center: Ads in ChatGPT, the basics.
Free AI Shortlist Check
Want this run for you?
AnswerBid runs ChatGPT ads, AI visibility and LinkedIn ABM from AI answers for B2B SaaS and tech, and shows which companies they bring. Book a free 30-minute check of your category.
- What AI assistants tell your buyers about your category today
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