Short answer
Google shows ads in AI Overviews in the US (since October 2024) and in 11 more English-language markets from December 2025, using existing Search, Shopping and Performance Max campaigns with broad match or keywordless targeting. You can't target, exclude or separately report AI Overview placements. AI Mode ads were in testing in the US.
What qualifies
- Broad match in Search campaigns
- Keywordless: Performance Max, AI Max for Search, Dynamic Search Ads
- Smart Bidding recommended
- Sensitive verticals excluded
B2B view
Treat AI Overview ads as part of your search budget. Your bigger lever is being cited inside the Overview itself, which is organic.
Questions
Is the UK included?
The UK wasn't on the December 2025 expansion list.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
