Short answer
On 10 September 2026 Amazon Ads opened a pilot that extends Amazon DSP campaigns into ChatGPT ad inventory. It is a pilot, so details on eligibility, formats and reporting are limited.
Who it suits
- Brands already buying through Amazon DSP
- Retail and consumer products with Amazon audiences
- B2B: rarely the first choice; use Ads Manager
Questions
Is it self-serve?
It is a pilot; ask your Amazon Ads contact.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
