Short answer
Perplexity launched ads in November 2024; in February 2026 the Financial Times reported it would wind the programme down by the end of 2026. Don't plan new Perplexity ad budgets. Perplexity still cites sources openly, so treat it as an organic visibility channel.
Stay visible in Perplexity
- Be cited in independent articles and communities
- Keep your pages factual and easy to quote
- Track Perplexity answers alongside ChatGPT and AI Overviews
Questions
Does Perplexity cite Reddit?
A 2025 Profound study found Reddit was Perplexity's top source at 46.7% of top-10 citations.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
