Short answer
There is no separate Copilot ad buy: ads in Copilot come from Microsoft Advertising campaigns. Copilot ads run in English, French and German markets. B2B teams can combine them with LinkedIn profile targeting in Microsoft Advertising.
Checklist
- Run Microsoft Advertising search campaigns
- Check eligibility for Copilot placements
- Apply LinkedIn profile targeting by company, industry or function
- Give Microsoft its own UTMs and conversion action
Questions
Can we see Copilot placements separately?
Don't expect a separate Copilot placement report; judge the campaign as a whole.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
