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Free tool · AI B2B ads
ChatGPT Ads Negative Phrases Generator
B2B budgets leak into conversations about jobs, homework, free downloads and login problems. Pick the conversation types you don't want to pay for, add your own phrases, and copy a clean, de-duplicated list.
- Free, no sign-up
- Runs in your browser
- Checked 19 October 2026
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How it works
How to use the ChatGPT Ads Negative Phrases Generator
- Tick the conversation types that never buy from you.
- Add brands and phrases specific to your category.
- Copy the list, or download it, and paste it into Ads Manager.
| What | How it's worked out |
|---|---|
| Starter lists | About 45 phrases across six conversation types |
| Clean-up | Lowercased, spaces normalised, duplicates removed, sorted A–Z |
| Output | One phrase per line, plus a comma-separated version |
From our media team
How to use the result
- Check access first. OpenAI offers negative phrases to qualifying advertisers. If you don't have them, use narrow context hints and separate ad groups instead.
- Keep 'free' if you sell a free plan. Trial and freemium conversations can be your cheapest pipeline.
- Review monthly. Add phrases when sales flags bad leads, and remove ones that block good conversations.
- Exclusions are not targeting. Context hints never exclude anything; only negatives, audiences and ad group choices do.
Read next
- Negative phrases in ChatGPT adsNegative Phrases let qualifying advertisers keep ChatGPT ads away from specific contexts. What OpenAI says about them and what to do if you don't have access.
- How to write context hints for B2B ChatGPT adsContext hints decide which conversations your ChatGPT ad appears in. How B2B advertisers write them, with examples by buying stage and mistakes to avoid.
- How to use customer lists in ChatGPT adsHow B2B advertisers use custom audiences in ChatGPT ads: hashed lists, the 25,000 minimum for inclusion, exclusions with no minimum, and EEA limits.
- From keywords to conversational queries: planning for ChatGPT, Gemini and AI ModeHow to turn a B2B keyword list into the questions buyers ask AI assistants: the five context slots, stage tagging, where each question is used (ChatGPT ads, AI Max,…
Questions
Straight answers.
Do all advertisers have negative phrases in ChatGPT ads?
No. OpenAI says qualifying advertisers can add negative phrases for brand-specific placement needs. Ask your OpenAI contact if you work with the sales team.
Should I exclude competitor names?
Usually not. Conversations comparing vendors are often the most valuable ones. Exclude a brand only for a clear reason, such as a partner agreement.
What does OpenAI already exclude?
OpenAI's policies keep ads away from sensitive conversations such as health, mental health and politics. Your list handles the business fit on top of that.
Is the list saved anywhere?
No. Everything runs in your browser. Download the file if you want to keep it.
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Sources: OpenAI Help Center: Ads in ChatGPT, the basics; OpenAI: Ad policies.
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