Short answer
Check crawler access and indexing first, then make sure each important buyer question has a page with a direct answer, specific facts, sources and a date, then add consistent structured data and measure share of answers monthly.
Checklist
- OAI-SearchBot, Googlebot and Bingbot allowed
- No 403s from CDN or WAF
- Sitemap submitted in Google and Bing
- Key content in HTML text
- Product facts page
- Pricing in text
- Integration pages
- Comparison pages with dated tables
- Answer in first two sentences
- Statistics with sources
- Named quotes
- FAQs that match real questions
- Organization structured data
- Article markup on guides
- Structured data matches text
- Internal links from hub pages
- Visible update dates
- AI referrals channel in GA4
- Monthly share-of-answers sample
- Fix inaccurate third-party facts
Questions
What first?
Access and indexing. Nothing else matters if crawlers can't reach the page.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
