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Free tool · LinkedIn ABM
LinkedIn ABM Budget Planner
Start from your target account list instead of a budget. Enter how many people per account you want to reach and how often, and get the monthly and daily budget, with LinkedIn's audience limits checked.
- Free, no sign-up
- Runs in your browser
- Checked 19 October 2026
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How it works
How to use the LinkedIn ABM Budget Planner
- Enter the accounts and the match rate LinkedIn shows for your list.
- Enter committee members per account, monthly frequency and CPM.
- Read the monthly and daily budget, and fix any audience-size warnings.
| What | How it's worked out |
|---|---|
| Matched accounts | Accounts × match rate |
| Members | Matched accounts × members per account |
| Impressions a month | Members × frequency |
| Monthly budget | Impressions × CPM ÷ 1,000 |
| Daily budget | Monthly ÷ 30.4 |
From our media team
How to use the result
- Keep every audience above 300 members. LinkedIn won't serve smaller audiences, so narrow job functions on small lists carefully.
- Company lists of 1,000+ work best. LinkedIn recommends at least 1,000 companies; smaller lists run but report less reliably.
- Report by company. Use company-level engagement in Campaign Manager, not CTR, to judge an ABM campaign.
Read next
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- LinkedIn Thought Leader Ads for ABM: what they're good for, and the honest numbersHow LinkedIn Thought Leader Ads work for ABM: promoting employee and member posts with approval, supported post types and objectives, targeting company lists, and…
- Which roles to target on LinkedIn at companies that came from AIYou know the company, not the person. How to choose LinkedIn job functions and seniority for each AI-identified account from the pages it read, and how to group…
Questions
Straight answers.
What is the minimum audience size on LinkedIn?
An audience needs at least 300 matched members to serve. LinkedIn recommends company lists of at least 1,000 companies.
How many impressions per person for LinkedIn ABM?
There's no single right number. Many teams plan a few impressions per member per week, then adjust based on engagement by company.
How long does a company list take to match?
LinkedIn says list processing can take up to 48 hours.
Can I target the buying committee by role?
Yes. Combine the company list with job function, seniority or title, keeping the audience above 300 members.
More free tools
Related tools
Sources: LinkedIn Marketing API: Matched Audiences list uploads (Microsoft Learn); ClickMinded: LinkedIn Ads benchmarks.
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