Short answer
Besides self-serve Ads Manager, you can buy ChatGPT ads through OpenAI's Ads Solutions team, agency groups (Dentsu, Omnicom, Publicis, WPP) and technology partners including Adobe, Criteo, Kargo, Pacvue and StackAdapt. OpenAI controls delivery decisions on every route.
Minimums reported in 2026
- Early managed deals were widely reported at $200,000–250,000
- Partner minimums fell during the first half of 2026; StackAdapt dropped its minimum to $0 in May
- Self-serve has no monthly minimum, only a daily minimum per campaign
Which route
| You are | Route |
|---|---|
| Small or mid-size business | Self-serve or a specialist agency |
| Large brand with complex needs | OpenAI Ads Solutions or holding-company agency |
| Already on a DSP | Ask your DSP partner |
Questions
Is buying through a partner more expensive?
Partners charge their own fees. The auction is the same.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
