Short answer
Send each ad to the most relevant reachable page, not a generic homepage. The page must match the ad's offer, must not block OAI-AdsBot or OAI-SearchBot, and should not require a login, specific region or unusual redirects. Pages OpenAI can't review aren't eligible to run.
Checklist
- Same offer as the ad, end to end
- No disallowed content anywhere on the destination
- Clearly related to the advertiser
- Reachable without login or CAPTCHA
- OAI-AdsBot allowed in robots.txt, CDN and firewall
- Direct web page rather than app store, document or deep link
Pages that often fail
- Gated whitepapers behind a form wall with no visible content
- Geo-blocked pages
- Pages behind bot protection that returns 403 to crawlers
- Typosquat or unrelated domains (prohibited)
Questions
Can I send ads to my homepage?
You can, but OpenAI recommends the most relevant page, such as a product, collection or content page.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
