Short answer
Use inline edits for quick changes such as budgets, copy, images or pausing, and bulk edits for larger changes such as context hints or landing pages across many ads. The objective can't be changed, a daily budget can't go back to a campaign total, and bulk-uploaded context hints replace the existing list.
Locked or one-way
- Objective: create a new campaign or clone
- Budget type: campaign total → daily is permanent
- Conversion event: fixed at creation
- Currency, time zone, country: fixed at account level
Bulk edit rules
- Keep the existing ID in a row to update it
- Export a fresh file first if others work in the account
- Supply the full context hint list, not just new ones
Questions
Does editing an ad send it back to review?
Edited ads are checked against policy; OpenAI recommends editing and resubmitting rejected ads. Expect changes to creative or landing pages to be reviewed.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
