Short answer
Use a simple, relevant image that matches the title and copy. OpenAI advises against abstract or cluttered visuals. Technically, images must be square PNG or JPG files no larger than 1200 × 1200 pixels and publicly accessible.
What works
- A clean product screenshot of the feature named in the title
- A single clear object or scene
- Your brand colours without small unreadable text
What to avoid
- Abstract or cluttered visuals
- Images that look like the ChatGPT interface (policy)
- Graphic, sexual or misleading imagery
- Before/after or results images you can't substantiate
Questions
Can the plugin create images?
The Ads Manager plugin can find or generate an image and preview the ad before upload; you confirm before anything is published.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
