Short answer
A standard ChatGPT ad is a card below the answer with the advertiser name, a favicon logo, a title, a short description, a square image and a link to your landing page, labelled as sponsored. Product feed ads also show the product image, title, rating stars, price, sale price and brand.
Standard ad fields
| Field | Guidance |
|---|---|
| Advertiser name and logo | Set in account info; ads won't serve without them |
| Title | 16–24 characters recommended, 50 maximum |
| Copy | 32–48 characters recommended, 100 maximum |
| Image | Square PNG or JPG, up to 1200 × 1200 |
| Landing page | Reachable, relevant, crawlable by OAI-AdsBot |
Other formats
- Product ads from a product feed, including multi-product carousels
- Sponsored Agents, a limited alpha
- Ad units can hold several items, sometimes from different advertisers
What users can do with the ad
Users can hide or report an ad, see "About this ad", or "Ask ChatGPT" about it. Reported ads are hidden and sent for review.
Questions
Can the ad look like a ChatGPT message?
No. OpenAI's policy requires ads to be clearly distinguishable from ChatGPT and OpenAI interfaces.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
