Short answer
Users can hide or report any ad, see why it was shown, ask ChatGPT about it, turn off ad personalisation, delete their ads data, or move the Free plan to an ad-free mode with lower message limits. Plus and Pro remain ad-free. For advertisers, this means misleading ads are flagged quickly and reach is limited to people who accept ads.
User controls
| Control | Effect |
|---|---|
| Hide ad | Dismisses the ad |
| Report ad | Hides it and sends it for review as misleading, unsafe or inappropriate |
| About this ad | Explains why it appeared |
| Ask ChatGPT | Lets the user ask questions about the ad |
| Personalisation off | Ads still show, chosen from the current chat only |
| Ads-Free mode (Free plan) | No ads, lower message limits, some tools restricted |
What this means for advertisers
- Accurate, useful ads matter: reports trigger review
- In the EEA and Switzerland, personalised ads aren't initially available
- Paid business plans (Business, Enterprise) don't see ads, which matters for B2B reach
Questions
Does hiding an ad go into memory?
No. OpenAI says hiding, reporting, viewing or clicking an ad isn't added to memory.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
