Short answer
ChatGPT ads are in beta and early scaling. There are no official performance benchmarks yet, delivery depends on review, verification, budget, end date and billing, and daily budgets are averages that can reach twice the daily amount on a single day. Support is at ads-support@openai.com.
Quick answers
| Question | Answer |
|---|---|
| What stage are ads at? | Beta; a pilot ran February to April 2026, now self-serve is expanding |
| Are there benchmarks? | No official benchmarks across advertisers or industries |
| Why aren't my ads delivering? | Check review status, verification, budget, end date and billing |
| How do daily budgets work? | An average: up to 2× on a day, 7× over the Sunday–Saturday week |
| Where do I get help? | Help Center, then ads-support@openai.com |
What changes during beta
OpenAI says delivery systems, inventory, formats, buying, measurement and optimisation tools will keep changing, and spend and delivery may fluctuate. For conversion campaigns the aim is better conversion results rather than spending the full budget.
Questions
Is there a published CTR or CPC benchmark?
Not from OpenAI. Published third-party pilots exist, for example a B2B pilot with 0.66% CTR and $5.68 average CPC, but treat single pilots as anecdotes.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
