Short answer
OpenAI Ads Manager, at ads.openai.com, is the self-serve tool for creating, launching and managing ChatGPT ad campaigns. It is in beta: it supports guided and bulk campaign creation, billing, user access, reporting, conversion measurement and CPC bidding, and OpenAI says it will keep changing.
What you can do today
- Create campaigns one by one in a guided flow, or in bulk from a schema file
- Track impressions, clicks and spend at campaign, ad group and ad level, with charts and CSV exports
- Manage users, permissions, API keys, billing details and change logs
- Measure conversions with the OpenAI Pixel and the Conversions API
- Run product feed campaigns (not via bulk upload)
What is limited in beta
- Bulk upload can't create product feed campaigns
- Spend reporting lags about 7–8 hours, while impressions, clicks and CTR refresh about every 15 minutes
- There are no published performance benchmarks yet: OpenAI says results depend on objective, creative, landing page and setup
- Delivery and spend may fluctuate as OpenAI changes inventory, formats and optimisation
How the timeline got here
| Date | Milestone |
|---|---|
| 9 Feb 2026 | Ads testing begins in the US |
| 5 May 2026 | Self-serve Ads Manager beta opens to US advertisers, with CPC bidding, Pixel and Conversions API |
| June 2026 | UK ads and self-serve access |
| 31 Aug 2026 | Self-serve opens in 31 European markets |
| Oct 2026 | OpenAI lists 63 self-serve countries |
Other ways to buy
Besides self-serve, OpenAI sells through its Ads Solutions team, agency groups (Dentsu, Omnicom, Publicis, WPP) and technology partners such as Adobe, Criteo, Kargo, Pacvue and StackAdapt.
Questions
Is Ads Manager free to use?
Yes. You pay only for media: impressions, clicks or the billing model you choose.
Can an agency create the account for us?
No. OpenAI says agencies can't create advertiser accounts for clients; the client creates the account and invites the agency.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
