Short answer
Impressions and clicks refresh about every 15 minutes, but spend lags about 7–8 hours. A $0 spend next to clicks doesn't mean you weren't charged. Check again the next day.
Also note
- Average CPC and CPM update after spend settles
- Billing and dashboard data update at different times
- If a billing gap persists, contact support with the invoice or charge ID
Questions
Can spend exceed the budget?
Reported spend can change after delivery stops, but it won't exceed the budget limit.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
