Short answer
Daily budgets are averages over a Sunday-to-Saturday week. If a campaign spends up to twice its daily budget on several days, it can use the weekly allowance of seven times the daily budget early and stop until the next budget week, even while marked active.
What to do
- Check this week's spend against 7× the daily budget
- Raise the daily budget if the stop costs you important days
- Or accept the pattern: spend is concentrated where results are best
Questions
When does the week reset?
Sunday at midnight in the ad account's time zone.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
