Short answer
A campaign with a total budget slows down when it is ahead of pace for its schedule. Without an end date, pacing assumes 60 days. Low bids can also cause underspend whatever the pacing. Set an end date, check bids, or change the budget to recalculate pacing.
Checks
- Is there an end date? If not, pacing spreads over 60 days
- Is the campaign ahead of pace?
- Any bid warnings?
- Change the total or end date to recalculate
Questions
Will it spend everything by the end date?
Not guaranteed. Pacing doesn't guarantee full budget use.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
