Short answer
Check that the data source is connected, the event name matches the conversion goal, oppref survives redirects, the conversion falls inside the attribution window, consent allowed the Pixel to run, and you waited 24–48 hours. For apps, check the MMP link, credentials and event mapping, then test with a new click.
Checklist
- Data source active, events arriving
- Event name in the goal matches what you send
- oppref present on landing and passed to server events
- Conversion within the click window (7, 14 or 30 days)
- Consent banner allows the Pixel
- 24–48 hours since the conversion
- Event Quality warnings resolved
- For MMPs: active integration, correct link, mapped events
Questions
Can the plugin help?
Its raw diagnostics show the latest 50 events from the previous 15 minutes, which is useful for live tests.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
