Short answer
Read the rejection message, find the affected text, image or landing page, and make sure the whole ad and its destination comply with OpenAI's ad policies and describe the same offer. Then edit and resubmit, or use the appeal or Request Review option if you believe the policy doesn't apply.
Steps
- Hover the status or open the rejection email
- Identify the element: title, copy, image or landing page
- Check the policy area named
- Remove unsupported claims, mismatched offers or disallowed content
- Check the landing page loads for OAI-AdsBot
- Resubmit or appeal
Most common causes
- Claims you can't substantiate (results, "best", "guaranteed")
- Ad and page describing different offers
- Restricted category in a country where it isn't allowed
- Page that can't be reviewed (login, geo-block, bot wall)
Questions
Should we email support straight away?
Only if there is no appeal option or an appeal has been pending more than 7 days. Appeals are the fastest route.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
