Short answer
Use structured data to describe what the page already says, and keep it identical to the visible text. Google lists consistency between structured data and visible content as a best practice for AI features. Contradictions confuse systems and can disqualify markup.
Useful types for B2B
| Type | Use |
|---|---|
| Organization | Name, logo, contact, address |
| SoftwareApplication or Product | Product, category, offers |
| Article / TechArticle | Guides and help pages |
| FAQPage | Visible FAQs |
| BreadcrumbList | Site structure |
Questions
Does schema make AI cite us?
No guarantee. It helps machines read facts you already publish.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
