Short answer
Use SoftwareApplication (or Product) markup on the product or pricing page with the name, applicationCategory, operatingSystem (for web apps, "Web"), offers with price and currency, and only genuine aggregate ratings that appear on the page.
Rules
- Prices must match the visible page
- Don't invent ratings
- One product per page where possible
Questions
Can we mark up review site ratings?
Only ratings collected and shown on your page under the guidelines; third-party ratings have restrictions.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.