Short answer
Keep important content in the HTML as text. Google's AI features guidance lists keeping important content in text form as a best practice. Not every crawler executes JavaScript like a browser, so content injected only by scripts, or hidden in images, may be missed.
Checklist
- Server-side rendering or static HTML for key pages
- Prices and specs in text, not images
- Avoid content behind tabs that load only on click
- Test with a text-only fetch (curl)
Questions
Does Googlebot render JavaScript?
Google renders JavaScript, but other crawlers vary. Text in HTML works everywhere.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
