Short answer
Link important pages from your navigation, hub pages and related articles with descriptive anchor text. Google lists internal linking as a best practice for AI features, because crawlers find and understand pages through links.
Patterns
- Hub pages per topic linking to every article
- "Related" blocks within the same topic
- Descriptive anchors ("pricing for 50–500 users"), not "click here"
- No orphan pages
Questions
How many links per page?
As many as genuinely help readers.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
