Short answer
Each product feed ad group selects a feed and applies product filters; Ads Manager shows how many products pass. Add custom labels such as custom_label_0 in each product's ads_metadata to group products by margin, season or category. Labels select products; they don't restrict where ads are shown.
Useful label schemes
| Label | Example values |
|---|---|
| custom_label_0 | margin_high, margin_low |
| custom_label_1 | bestseller, new, clearance |
| custom_label_2 | season_winter, season_summer |
Tips
- Bid more on high-margin groups
- Keep clearance items in their own ad group with their own budget
- A label like "uk_only" doesn't limit delivery to the UK; use country targeting
Questions
Can one product be in two ad groups?
Filters decide membership; overlapping filters can include the same product twice. Keep filters exclusive to keep reporting clean.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
