Short answer
Products usually go missing because the feed expired (items expire after two weeks), they are marked not ads-eligible, they don't pass your ad group filters, their images can't be crawled, or they fall under a restricted policy category. Check each in that order.
Checklist
- Last successful feed upload less than two weeks ago
- Ads-eligibility not set to false
- Product passes the ad group filters (check the product count)
- Image URLs return the image directly, not a preview
- Product category allowed under ad policies in your target country
- Landing page reachable by OAI-AdsBot
Questions
Can alcohol or supplements be in a feed?
Alcohol above 0.5% ABV is prohibited. Supplements are restricted health products, US only and case by case.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
