Short answer
Digital products and education are among the verticals OpenAI named at launch. For software, apps, courses or templates, use a standard campaign with the Clicks objective, send each ad group to the page that answers one need, track sign-up or purchase with the Pixel and Conversions API, then move to Conversions once data flows. Use product feeds for catalogs with prices.
Which campaign type
| Product | Campaign type | Conversion event |
|---|---|---|
| SaaS trial or freemium | Standard, Clicks then Conversions | Sign-up |
| Paid SaaS with demo | Standard, Clicks | Lead submission |
| Online course | Standard, or feed if many courses | Purchase or sign-up |
| Templates, e-books, digital goods | Product feed | Purchase |
| Mobile app | Standard with MMP link | Install and in-app events |
Landing pages
- One page per need: pricing, use case, integration or comparison
- Visible price or "from" price where you can
- No login wall before the offer is explained
Policy watch-outs
- No unsupported outcome claims ("double revenue in 30 days")
- Comparisons must be substantiated
- Finance or health-related digital products follow the restricted-category rules
Questions
Is there an app install objective?
OpenAI doesn't describe a dedicated app campaign type. Use a standard campaign with your mobile measurement partner's link.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
