Short answer
Each product feed ad group needs one ad template. In it you select which image field from the feed to use and preview how product titles and descriptions will appear. Titles, prices, sale prices, ratings and brand come from the feed itself.
Before submitting
- Correct feed selected
- Expected product count
- Titles and descriptions read well in preview
- Images are the right field and crop
- Landing pages resolve to the product
Improve results at the source
- Write product titles buyers would recognise, with key attributes first
- Keep sale prices current; stale prices cause disappointment and reports
- Use high-quality product images that the image host allows crawlers to fetch
Questions
Can I write custom copy for each product?
The template uses feed data. Change copy by editing titles and descriptions in the feed.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
