Short answer
Host your product feed at a stable HTTPS URL, label products by margin or season, create a Product feed campaign at country level, split ad groups by label, install the Pixel and Conversions API with purchase (order_created) events, and read Order Created Sales and ROAS columns after 24–48 hours.
Steps
- Feed on a hosted URL or SFTP (items expire after 2 weeks)
- custom_label_0 for margin, custom_label_1 for season
- Allow OAI-SearchBot on image hosts
- Product feed campaign, country targeting
- Ad groups by label, one template each
- Pixel + Conversions API, purchase events with event IDs
- Check Products tab after delivery (up to 7 hours)
- Optimise budget toward high-ROAS groups
Questions
Can Shopify stores do this faster?
OpenAI announced a Shopify integration in September 2026 and opened it internationally on 23 September. Check its current scope in your Shopify admin.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
