Short answer
In HubSpot go to Settings > Tools > Marketing > Ads, choose Connect account and select ChatGPT Ads, then authorise. You can then create a "ChatGPT Chat Card" campaign in HubSpot, add new leads to the CRM and compare ChatGPT with other ad channels. It works with Marketing Hub Free to Enterprise.
Requirements
- Active ChatGPT Ads account
- HubSpot Marketing Hub (Free, Starter, Professional or Enterprise)
- Permission to connect ad accounts in HubSpot and to manage the Ads account
- For ChatGPT Business or Enterprise organisations, a global admin must enable HubSpot's Ads access in the OpenAI Admin Console (off by default)
Create a campaign in HubSpot
- Marketing > Ads > Create > Ad Campaign
- Choose ChatGPT Chat Card and your account
- Fill in Ad, Targeting, Budget & Schedule
- Review and publish
What syncs
New leads into the CRM; impressions, clicks, contacts, customers and cost in HubSpot reports.
Questions
The account shows Restricted. Why?
A global admin in your OpenAI organisation hasn't enabled HubSpot's Ads access yet.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
