Short answer
Ads Manager reports impressions, clicks, spend, CTR, average CPC, average CPM and conversions at campaign, ad group and ad level. Segment by device, country and platform. Order Created Sales and ROAS count only attributed order_created events. Add specific conversion events through Edit columns.
Where things are
- Table view is the default on Campaigns, Ad Groups and Ads
- Insights charts from the chart icon
- Segment menu for device, country, platform
- Edit columns for individual conversion events
Read it well
- Compare ad groups on outcomes, not clicks
- Use the same attribution window across reports
- Wait 24–48 hours for attributed conversions
Questions
Is there an API?
OpenAI added non-goal conversion reporting through an Insights API in September 2026; the Help Center article focuses on the UI and CSV exports.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
