Short answer
Impressions, clicks and CTR refresh about every 15 minutes. Spend lags about 7–8 hours, so you can see clicks with $0 spend. Average CPC and CPM update once spend settles, and attributed conversions take 24–48 hours. Recent totals can still change.
Timing table
| Metric | Typical delay |
|---|---|
| Impressions, clicks, CTR | ~15 minutes |
| Spend | ~7–8 hours |
| Average CPC and CPM | After spend settles |
| Attributed conversions | 24–48 hours |
| Product rows (feeds) | Up to 7 hours after first delivery |
Practical rule
Make budget and bid decisions on yesterday's data or older, not on today's.
Questions
Does $0 spend mean we weren't charged?
No. OpenAI says a displayed $0 doesn't necessarily mean no charges have accrued.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
