Short answer
If a payment fails after you reach your threshold, ads may stop and campaigns, ad groups and ads can show "Not serving". OpenAI emails you. Update the payment method in Ads Manager; if the card keeps failing, contact the card issuer.
Fix
- Open Billing and update or replace the card
- Check the billing address matches the card
- Ask your bank whether a foreign-currency or merchant block applies
- Confirm campaigns return to "Serving"
Questions
Does a failed payment affect thresholds?
Yes. Failed charges can pause threshold increases.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
