Short answer
The minimum daily budget depends on your account's billing currency, not the country you target: for example 25 USD, 15 GBP, 15 EUR, 65 PLN, 25 CAD or 25 AUD. With fixed bidding, the daily budget must also be at least your highest effective per-event bid.
Minimums
| Currency | Minimum per day |
|---|---|
| USD | 25 |
| GBP | 15 |
| EUR | 15 |
| PLN | 65 |
| CHF | 20 |
| CAD | 25 |
| AUD | 25 |
| NZD | 25 |
| SEK | 175 |
| NOK | 160 |
| DKK | 110 |
| CZK | 350 |
| HUF | 5,500 |
| RON | 80 |
| JPY | 2,500 |
| KRW | 25,000 |
| INR | 725 |
| BRL | 40 |
| MXN | 150 |
| AED | 65 |
| SAR | 50 |
| ILS | 60 |
What it means for planning
Two US campaigns at the minimum cost about $1,500 a month. Plan enough budget for each ad group to gather data; a minimum-budget campaign split across many ad groups learns slowly.
Questions
Is there a monthly minimum?
No separate monthly minimum for self-serve. Sales-managed deals have their own terms.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
