Short answer
You can't change the objective or billing model of an existing ChatGPT ads campaign. Use Clone Campaign to create a copy with a different objective or billing (for example clicks to impressions in a Conversions campaign), check the settings, then pause the original.
Steps
- Open the campaign's menu and choose Clone Campaign
- Select the new objective or billing model
- Check budget, dates, countries, conversion event and ad groups
- Launch the clone and let it pass review
- Pause the original once the clone is serving
Before you switch
- Conversions needs Pixel or Conversions API data and a supported standard event
- Budget must be at least your highest effective bid
- Reporting for the two campaigns stays separate, so compare them by date range
Questions
Can I change a daily budget back to a campaign total?
No. Changing campaign-total to daily is one-way.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
