Short answer
Start and end dates control when ads may run. On your first campaign the date fields may not appear until after publishing, so don't publish early just to reach them. In bulk upload, dates are YYYY-MM-DD at 00:00 UTC and the end date is exclusive.
Rules
- Ads deliver only after review approval, and only if account, billing, budget and schedule allow
- An end date aligns budget pacing with your plan; without one, a campaign total budget paces over 60 days
- In bulk upload, to run through 10 October set the end date to 11 October
Tips
- Allow time for review before an important launch date
- Leave room after promotions end so data can settle
- Check the account time zone; it decides when "today" starts
Questions
Why did my campaign stop before the end date?
Common reasons: campaign total spent, weekly allowance used early, payment failed, or ads paused or rejected.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
