Short answer
For a B2B software company: verify the account, install Pixel and Conversions API with a lead event, create one Clicks campaign per region with desktop web split out, build 3–5 ad groups by buyer question with specific context hints, write several ads per group pointing to matching pages, start with a $3–5 max CPC, and review results by qualified leads after two to four weeks.
Example structure (fictional company)
| Ad group | Example hint | Landing page |
|---|---|---|
| Close software for NetSuite | close management tool that integrates with NetSuite for a 300-person finance team | /integrations/netsuite |
| Replace spreadsheets | moving month-end reconciliations off spreadsheets in a growing company | /use-cases/reconciliation |
| Pricing research | what close software costs for 50 finance users | /pricing |
| Comparison | comparing close tools for mid-size finance teams | /compare |
Steps
- Account, verification, billing, logo
- Pixel + Conversions API; lead event with one event ID; oppref saved in a hidden form field
- Campaign: Clicks, US explicitly included, $50/day
- Desktop web in its own campaign
- Ad groups and hints as above
- 3–6 ads per group: titles ≤ 50, copy ≤ 100, square images
- Manual max CPC $4 to start
- UTMs on every ad
- Submit; wait 24 hours before diagnosing delivery
- After 2–4 weeks: compare ad groups on qualified leads in the CRM
Questions
Why start on Clicks?
B2B lead events are rare at first. Conversion bidding needs enough signal.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
Sources
- OpenAI Help Center: Quickstart, launch your first campaign
- OpenAI Help Center: Create campaigns for ChatGPT Ads
- OpenAI Help Center: Create ad groups for ChatGPT Ads
- OpenAI Help Center: Write context hints for ChatGPT Ads
- OpenAI Help Center: Conversion-optimized campaigns
- OpenAI Help Center: Ads in ChatGPT, the basics
