Short answer
Ads Manager reports click-through conversions in 7, 14 or 30-day windows and view-through conversions in a 0-day (off) or 1-day window. Attribution is last-touch: if both a click and an impression qualify, the click gets credit. Changing windows affects reporting only, not optimisation or billing.
Choosing a window
| Business | Suggested click window |
|---|---|
| E-commerce, low price | 7 days |
| SaaS trial | 14 days |
| B2B with sales calls | 30 days, plus CRM tracking |
Reporting time
By default conversions are reported by ad event time. Choose "Conversions (by conv. time)" to report by when the conversion happened.
Questions
Is it multi-touch?
No, last-touch only. Use your CRM or a measurement partner for multi-touch views.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
