Short answer
A view-through conversion is counted when someone converts within one day of seeing an eligible ad impression without clicking. With the view-through window set to 1 day, the Conversions total includes these; set it to 0 to turn them off. If a click also qualifies, the click gets the credit.
How to read them
- Report click and view conversions separately
- Don't judge a B2B campaign on view-throughs alone
- Use incrementality tests (for example with a partner such as INCRMNTAL) if views matter to your case
Questions
When was it added?
View-through reporting with a fixed 1-day window was added on 19 August 2026.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
