Short answer
Buyers and AI systems both need to know whether a fact is current. Put a visible "updated" date on important pages, date your statistics, and refresh pages when prices, features or integrations change. An outdated fact is worse than none.
Quarterly refresh
- List pages cited in AI answers
- Check every number and price
- Update the date only when content changes
- Request recrawl through Search Console and IndexNow
Questions
Does changing the date alone help?
No. Change content, then the date.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
