Short answer
Show who wrote or reviewed a page and why they know the topic, link to a clear About page with company details, and source claims. These signals help readers judge content and make it easier for AI systems to describe you accurately.
Trust signals
- Named author or reviewer with role
- About page with legal name and address
- Sources and dates
- Contact details
- Clear corrections policy
Questions
Can a company be the author?
Yes, as long as the company is clearly identified.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
