Short answer
AI assistants answer in the user's language and often cite local sources. For each important market, publish genuinely localised pages (not machine-translated copies), get mentioned in local sources, and track questions in that language.
Checklist
- hreflang between language versions
- Local prices and currency
- Local reviews and press
- Questions tracked per language
Questions
Is English enough for B2B?
Often for tech buyers, but local-language questions can have weaker competition.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
