Short answer
Collect questions from sales calls, demo forms, support tickets, search console queries and community threads, rewrite them as a buyer would ask an assistant, and group them into category, comparison, alternatives, integration, pricing and problem questions. Thirty to fifty questions are enough to start.
Six question types
| Type | Example |
|---|---|
| Category | What is the best close software for a 300-person company? |
| Comparison | FloQast vs BlackLine for a mid-size team |
| Alternatives | Alternatives to spreadsheets for reconciliation |
| Integration | Close tools that work with NetSuite |
| Pricing | How much does close software cost per year? |
| Problem | How do I cut month-end close from 10 days to 5? |
Sources of real wording
- First question on sales calls
- "What are you trying to solve?" form fields
- Support tickets in the first month
- Search Console queries
- Reddit and community threads
Questions
Can the same list feed ChatGPT ads?
Yes. The questions make good context hints for ad groups.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
