Short answer
In the GEO paper, adding relevant quotations was the most effective tactic, raising visibility by about 41% on the main benchmark. Use real, attributed quotes from named experts, customers or your own specialists that add information, not marketing slogans.
Good quotes
- Attributed to a named person with a role
- Add a fact, judgement or experience
- Short enough to be lifted into an answer
- Approved for publication
Avoid
- Invented or anonymous testimonials
- Quotes that only praise your product
- Quotes from people who didn't say them
Questions
Do internal experts count?
Yes, if they are named and speak from real experience.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
