Short answer
Citing sources raised visibility by about 28% overall in the GEO paper and by about 115% for sources ranked fifth. Link the original study, standard or documentation behind each claim, with a date.
How to cite
- Link the primary source, not a summary of it
- Add the date of the data
- Keep a Sources list at the end
- Recheck links quarterly
Questions
Does linking out lose authority?
Linking to good sources supports the claim for readers and machines.
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