Short answer
Judge AI-referred traffic by outcomes, not sessions: key events, qualified leads, meetings and pipeline by source. Early studies suggest AI visitors can convert well because they arrive informed, but samples are small, so measure your own.
Compare sources
| Source | Sessions | Key events | Qualified leads |
|---|---|---|---|
| ChatGPT organic | |||
| ChatGPT ads | |||
| Google organic | |||
| Direct |
Questions
Why are numbers small?
AI referrals are still a small share of traffic for most sites, and many hide in direct.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
