Short answer
AI visibility tools run a list of prompts across assistants on a schedule and report mentions, positions, cited sources and competitors. Before buying, check which assistants and countries they cover, how often they sample, whether they log out, and whether you can export raw answers.
Questions to ask
- Which assistants and models?
- Logged-in or logged-out answers?
- How many runs per prompt?
- Countries and languages?
- Can we export the raw answers and citations?
Questions
Can we do it manually?
Yes for a small list. Tools help when you track dozens of questions often.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.