Short answer
Share of answers is the percentage of sampled AI answers, for a fixed set of buyer questions, that name your brand. Ask each question several times in each assistant, count the answers that mention you, and divide by all answers. Track it monthly alongside competitors.
Formula
Share of answers = answers naming you ÷ total answers sampled × 100.
Report alongside
- Position when named (first, listed, mentioned)
- Citations to your pages
- Competitors' share
- Accuracy of the description
Questions
How many samples?
Enough to smooth variation; several runs per question per assistant per month.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
